Trends in Health Information Systems and Applications (slp4) Essay

Trends in Health Information Systems and Applications (slp4) - Essay Example The military’s electronic health record is the Armed Forces Health Longitudinal Technology Application (AHLTA), which provides secure online access to MHS beneficiaries records (Defense Health Information Management System [DHIMS], n.d.). This is an effective system that allows convenient global access to needed records without requiring too much time. With AHLTA, there is an assurance of continued care and enjoyment of benefits. The online enrollment easily allows beneficiaries to update personal information. This technology is efficient especially in cases new addresses or change of numbers. When the beneficiary logs on the website to update information or enroll in a certain health program, the rest of his or her records are also immediately updated. Online drug comparison permits TRICARE beneficiaries to â€Å"check for availability, costs, alternatives and details about the prescription medication all in one place,† (TRICARE, n.d.) thus they are given options on ho w health care would be provided according to their preferences and needs. Automated patient safety technology is an important innovation that looks into past and present records and treatment of the beneficiary in order to provide the optimum care and preventing complications at the same time.

MARKETING PRINCIPLES Essay Example | Topics and Well Written Essays - 1000 words

MARKETING PRINCIPLES - Essay Example Take for example the case of Inotada Knife Productions in Sakai-City, Japan. This firm produces extremely high quality, hand made kitchen knives, in very love volume and as such represents a behavioral segmentation. As it is the case that there are many manufacturers of knives across the globe many of which are much cheaper it could be argued that the reasoning behind why a company such as Inotada can stay successful is because the firm focuses on the product and not on marketing or planning. As it is the case that the company is already producing a high quality product in relatively low volumes one could argue that this strategy was already employed by the firm. As highlighted in the case, after PKD was no longer a supplier to major retailers such as Brown Thomas it became the case that the primary delivery method of his product offerings was through cold calling, trade shows, and a small amount of advertising and as a result the majority of his orders are between 300 and 1,500 euros mainly to boutiques. However it is the case that this may exert a greater level of control of PKD over its product offerings it may not be the best method for profitable growth. By ignoring a marketing and planning approach, the company ignores possible cost saving strategies through economies of scale. Furthermore it is the case that PKD means nothing to people who have never heard of the brand as such it may be the case that the company should spend significant efforts at promoting the pr oduct through alternative means. Lastly it is the case that whilst PKD may be ignoring marketing and planning, many of their competitors are not. If it is the case that A Nigella Lawson branded house wares product is of similar quality and price but has a brand that is recognizable to consumers it may ultimately be the preferred choice. Question #2- This answer will ultimately provide